Digital Nutrition is built around a simple premise: that every person is genetically unique, and that their genetic uniqueness relates directly to how their body processes and uses nutrients. We can’t change our genes (at least not yet). But we can change our nutrition environment. Why should we have to guess about what we put into our bodies?

Take weight loss. Dr. Abramson spent 8 years as chief scientist and general counsel to a weight loss company. He was a member of the U.S. Federal Trade Commission’s Consumer Weight Loss Coalition. Would it be a surprise that through this experience he learned that the diet that works wonders for one person is a total failure for another. Everyone on a diet knows this. So the formula is try one, fail, try another, fail, then try a third, and so on. Until one works. Or until we get tired and just quit.

Another issue is whether genetics can be used to make decisions abour our normal lives. For the past 30 years, all the media talk about is how genes can pinpoint how we might die. Whether it’s breast cancer, prostate cancer, diabetes, Alzheimer’s, or whatever, the media focuses on the bad stuff. But here’s the reality: we have 20,000 genes, and roughly 19, 900 are what’s keeping us going every day. These 19,900 are the glass half full. The disease genes are the empty portion.

Abramson’s quest to make genetic data truly useful has produced innovations. He was issued a patent in 2011. The patent covers the use of wireless technology to match a person’s genetic makeup against the ingredients of something the person ingests, with the goal of reducing the risk of disease. Restated, a person can use their cell phone to scan a food product and get an instant score on how well that product’s ingredients actually matches up with that person’s genetic inputs into metabolism, physiology and neurology.